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Enterprise procurement is entering a new era.
We’re excited to announce that ORO Labs has raised $100 million in Series C funding, led by Brighton Park Capital and Growth Equity at Goldman Sachs Alternatives, with continued participation from Norwest Venture Partners, B Capital, XYZ Capital, and Felicis.
This investment marks a major milestone in our journey to redefine how procurement works in modern enterprises.
Over the past year, ORO has experienced 300% revenue growth, fueled by a rapidly growing demand from global organizations looking to modernize how work gets done across procurement, finance, legal, and supply chain teams.
More importantly, it signals something bigger: procurement orchestration has arrived.
Despite the scale and strategic importance of procurement, the way work actually gets done inside most enterprises remains highly fragmented. Processes often span multiple systems, approvals move through emails and spreadsheets, and compliance or risk controls rely on manual oversight. As a result, employees frequently struggle just to get what they need, while organizations lose visibility into how money is being spent.
ORO was built to solve this challenge. Our platform connects people, processes, systems, and intelligent agents into a single orchestrated framework that automates workflows, strengthens compliance, and provides real-time visibility across the enterprise.
As our CEO and Co-Founder Sudhir Bhojwani puts it:
Demand for orchestration has skyrocketed because procurement teams are under tremendous pressure to move faster, to save more, and to make employee and supplier experiences easier. Procurement is shifting to a new AI-driven operating model. ORO is powering this change — helping our customers reimagine how procurement delivers impact for the business.
By orchestrating workflows across intake, approvals, sourcing, supplier management, risk and compliance, ORO gives organizations real-time visibility and control over how money moves across the business.
Artificial intelligence is transforming enterprise software, but AI without governance creates risk. That’s why ORO is focused on what we call agentic procurement: a model where intelligent agents automate work while remaining accountable within structured enterprise processes.
With ORO’s AI-powered orchestration platform, organizations can deploy automation and AI agents while maintaining policy enforcement, compliance controls, and auditability across procurement operations.
This combination of intelligence + orchestration + governance is what makes agentic procurement possible.
Today the ORO platform is deployed across 100+ countries, supporting Fortune 500 organizations in industries including life sciences, financial services, consumer products, manufacturing, energy, and telecommunications.
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This funding comes on the heels of a transformative year for ORO.
In 2025, we saw:
Rapid enterprise adoption of procurement orchestration
The emergence of agentic AI capabilities inside enterprise workflows
Growing demand from organizations seeking governed automation across procurement, finance, and operations
Our platform continued to evolve as the orchestration layer connecting enterprise systems, enabling companies to adapt faster to market volatility, regulatory pressure, and supply chain disruption. That momentum has carried strongly into 2026.
ORO’s leadership in procurement orchestration continues to be recognized by leading industry analysts, research firms, and procurement organizations. As enterprises increasingly adopt orchestration to bring intelligence, automation, and governance to complex business processes, industry leaders have highlighted ORO’s role in shaping this emerging category.
In 2025, ORO received recognition across analyst research, practitioner communities, and global procurement awards for its innovation and impact in the market.
ORO's recent recognitions include:
Top Procurement Technology Provider from Procurement Leaders World Procurement Awards. One of the industry’s most respected honors recognizing innovation and impact in procurement technology.
IDC MarketScape Leader, Worldwide SaaS and Cloud-Enabled Spend Orchestration: recognizing ORO as a Leader for transforming procurement workflows and delivering integrated, agentic orchestration that improves visibility, compliance, and enterprise outcomes.
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Spend Matters named ORO a Value Leader in SolutionMap for Intake and Orchestration, reflecting top functional scores and exceptional customer satisfaction.
ProcureTech 100, Art of Procurement: recognizing the most influential procurement technology providers shaping the future of the industry.
50 to Know List, The Hackett Group: highlighting providers demonstrating proven capability, market impact, and sustained customer value.
The new funding will allow ORO to:
Accelerate product innovation in agentic orchestration
Expand global go-to-market, customer success and implementation teams
Broaden enterprise use cases across procurement workflows
Grow the ORO Partner Enterprise Network (OPEN) ecosystem
The ORO investor community has enthusiastically supported the company's ambitions and direction. Here are some of their thoughts:
ORO is pioneering the modernization of procurement, leveraging next-gen AI to deliver intelligent automation and tangible ROI while preserving the context, controls, and standards that large global enterprises depend on. We believe ORO’s co-founders, Sudhir, Lalitha, and Yuan, as well as the rest of the ORO team, are uniquely positioned to lead this shift, bringing unmatched domain expertise and strategic innovation to legacy operations.
We are thrilled to partner with ORO Labs as they pioneer the future of procurement. ORO is moving the world’s largest enterprises beyond legacy systems, orchestrating intelligent automation and seamless workflows to operations that desperately need them. ORO’s team exemplifies the kind of visionary innovation we back at Brighton Park Capital — leveraging next-generation AI to solve massive, longstanding business challenges. We look forward to supporting their continued hyper-growth.
It’s been incredible to watch Sudhir, Lalitha, and Yuan reinvent procurement for global Fortune 500 enterprises. They began in life sciences by winning industry leaders Novartis and Roche, quickly expanded into financial services with Millenium, and then into consumer and manufacturing with companies like Coca-Cola and Siemens Energy. That cross-industry adoption — and 300% year-over-year growth in the last year alone — reflects the founders’ rare understanding of how global enterprises actually operate. They’ve built an AI-first platform that can handle the scale, complexity, and compliance requirements that Fortune 500 companies demand. ORO is rapidly becoming the new standard for enterprise procurement.
To succeed in an increasingly dynamic global economy requires the ability to operate with more agility and responsiveness than ever before, and the procurement process must evolve to meet this reality. Today's enterprises need intelligent, connected workflows that strengthen governance and control across every step, from intake management to supplier onboarding and risk compliance. ORO is defining this category with an AI-native platform that unifies people, systems, and data into a seamless, secure experience that drives measurable results. What Sudhir and the team have built is becoming the modern foundation for enterprise procurement, and we're proud to continue partnering with them as they scale globally.
From the beginning, what stood out about Sudhir, Lalitha, and Yuan was their firsthand understanding of the procurement challenges they’re solving for at ORO. As an investor, finding leaders with that founder-market fit is incredibly valuable because they’ve lived the problem and are uniquely qualified to build the solution. At Norwest, we’re excited to continue our partnership with ORO and support the team in their next phase of growth.
We invest across a range of highly-regulated, complex sectors, and procurement is different for each one. They each have their own compliance frameworks, buying cultures, vendor ecosystems, approval structures, and timelines. Most procurement platforms are built for one world and stretched to fit others — you can feel it in the workarounds and breakdowns.
Not ORO — Sudhir and team have architected a solution to handle all that variability natively, serving customers across pharma, finance, CPG, government, manufacturing and more without compromising any power or depth. It's the first time I've seen a team capable of this.
Our mission has always been simple: humanize the procurement experience. That means building systems that remove friction, connect teams, and help organizations operate with greater clarity and confidence.
The rise of AI, automation, and agentic systems is accelerating that mission.
With this new investment, we’re excited to continue building the platform that enables enterprises to orchestrate work, govern AI, and unlock the next generation of procurement innovation.
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