Premise

At the speed of imagination

Procurement has come a long way, but what’s possible now is an even greater leap. We’ve spent years making procurement easier to navigate, but what if users didn’t have to navigate it at all?

Instead of teaching users where to go, procurement goes to where they already work.

Instead of waiting days or weeks for work to move across procurement, legal, risk, and finance, agents move it forward in hours.

Instead of processes that take months to change, what if procurement teams could build, iterate, and adapt in real time?

At ORO Imagine, we’ll pick procurement challenges submitted from the audience and build solutions for them, live, using ORO Intelligence. No pre-built demos.

Let’s see how fast we can go from an idea to something that works. That’s what we think the next era of procurement is really about: a radically better experience, speed, measured differently, and the agility to keep changing.

Come imagine, and build, what’s next for procurement and the enterprise.

90
%
Spend influence, extended from under 70 percent
Days
Cycle times, compressed from months
15 min
To rebuild a real challenge, live on stage
Zero
Slides, sanitized demos, or second takes

When Idea-to-Pay runs as a single orchestrated journey, value stops arriving in increments and starts delivering in multiples.

Speakers

The people on stage

PG

Mirko Einert

Siemens Energy
PF

Paula Glickenhaus

Bristol Myers Squibb
PG

Peter Gomes

Siemens Energy
PG

Apurva Gupta

Danone
PG

Alpa Varma

Haleon
PG

Adrian Vicol

Siemens Energy
PG

Amy Fong

The Everest Group
AS

Arnout Stevens

DP World
PG

Sudhir Bhojwani

ORO Labs
PG

Lalitha Rajagopalan

ORO Labs
PG

Lance Younger

ORO Labs
PG

Graham Moore

ORO Labs
PG

Chris Vessey

ORO Labs
PG

Sabih Rozales

ORO Labs
Agenda

Four hours, nothing rehearsed

13:00 CET

Doors Open: The Challenge Wall

Coffee, snacks, practitioners, and the challenge submission board. Add yours, before the doors close.
13:30 CET
Build Stage, Round One

Fifteen Minutes, No Safety Net

The hardest process in the room, taken off the backlog, put directly on stage, and reconfigured with agents and connected workflows in front of the audience in under fifteen minutes using the ORO Platform. No slides, no prepared environment, no second takes. It can fail in full view. That is precisely why it counts.

  • No slides, no prerecorded demos
  • Real platform, real risk, unrehearsed
  • Failure allowed, honesty fully guaranteed
PG

Chris Vessey

ORO Labs
PG

Sabih Rozales

ORO Labs
13:45 CET
Keynote

Agentic Idea-to-Pay: Where We're Going

Agents are already doing real work. The larger prize is speed and the possibilities they unlock across the entire idea to pay journey. Sudhir and Lalitha share how customers are pushing ORO's roadmap further: procurement in the conversation far earlier, risk, compliance, and finance rethought, and enterprises evolving faster without giving up control.

PG

Sudhir Bhojwani

ORO Labs
PG

Lalitha Rajagopalan

ORO Labs
14:15 CET
Analyst Session

Orchestrating Value: The Acceleration Advantage

The gap between leaders and the rest of the pack is no longer hinged on capability; it is velocity. While being the best at something is a meaningful achievement, going live when others have already passed the finish line represents a missed opportunity. Everest Group maps how the fastest enterprises compress time to value, redesign operating models around orchestration rather than tools, and use Systems of Execution to connect insight, decisions, workflows, suppliers, systems, data, and AI across the source-to-pay landscape.

The session will explore where ProcureTech value breaks down, how orchestration can reduce friction across fragmented environments, and where AI and technology investment convert into measurable commercial outcomes while the rest of the market is still drafting business cases.

  • Velocity as the real differentiator for success
  • Operating models designed for orchestration
  • Connecting insight to coordinated action
  • Where AI and tech investments convert to outcomes
PG

Amy Fong

The Everest Group
14:35 CET
Panel

The Hot Seat: Leaders Who Went First

Sharp questions, short answers, and no comfortable generalities. Experienced transformation leaders go under the hood on what they changed, what they broke, what they would never repeat, and how procurement is delivering speed and efficiency with agentic orchestration at the helm.

  • What worked, what genuinely failed
  • Operating models rebuilt under pressure
  • Speed as a leadership decision
  • What comes next for procurement leaders
PG

Graham Moore

ORO Labs
PG

Apurva Gupta

Danone
PG

Mirko Einert

Siemens Energy
AS

Arnout Stevens

DP World
15:00 CET
Break

Coffee, Networking, and the Challenge Wall

Every procurement leader has one task they are desperate to stop doing by hand. Add your challenge submission to the board.

15:30 CET
Build Stage, Round Two

Harder, Chosen by the Room

The audience raises the stakes. Three shortlisted challenges, the room votes on which one must be solved using agents and orchestration. Same fifteen minutes, same live platform, considerably less warning.

What follows is the proof: enterprises that have done this at scale.

PG

Chris Vessey

ORO Labs
PG

Sabih Rozales

ORO Labs
15:50 CET
Customer Showcases

Built, Shipped, Measured: Customer Success at Scale

The vision, the live builds, the leadership perspectives all lead here. Three enterprises take the stage to showcase what they have done with ORO: agents harnessed, stacks unified, hard complexity untangled, and the numbers that followed. Not roadmaps. Results, delivered at speed, by teams that are thriving.

  • Agents harnessed at production scale
  • Fragmented stacks finally unified
  • Real numbers on real change
  • Value and speed, clearly quantified
PF

Paula Glickenhaus

Bristol Myers Squibb
PG

Alpa Varma

Haleon
PG

Peter Gomes

Siemens Energy
PG

Lance Younger

ORO Labs
16:50 CET
Close

The Build Receipts

One commitment, before leaving the room. Scan, choose from an agent, a process, or a manual task, and name the single thing that gets fixed before year end. Every submission returns a short, practical guide on how to do it, a receipt to take home. Commitments appear anonymously on the screen to showcase and inspire the group.

PG

Chris Vessey

ORO Labs
The room

Practitioners alongside peers

Seats are limited by design, so that real conversations can happen. ORO Imagine brings together procurement, IT, finance, and program leaders working on the same problems.

Who attends
Procurement

Leaders moving the function from a portfolio of projects to a single orchestrated operating model.

IT

The people connecting the systems that intake, risk, contracts, suppliers, and payments run on.

Finance

Stakeholders accountable for spend influence, governance, and how quickly investment turns into value.

The Build Stage

Real challenges, built live, in under fifteen minutes

This year the constraint is deliberate. The goal is practitioners having real conversations and a stage where things get made and ideas are debated rather than presented.

Real challenges come from the room, with workflows reconfigured and agents built live by ORO architects in under fifteen minutes. No slides, no sanitized demo environment, no second take. An ambition that can fail in front of the audience.

But of course, that is the point. If a platform only holds up in a rehearsed, recorded demo, everyone deserves to find out before they sign.

Bring the process that has outlived every attempt to work around it:

Submit it ahead of time, or add it to the Challenge Wall when the doors open. If the room picks it, it goes on stage.

01
No slides, no prerecorded demos.
02
Real platform, real risk, unrehearsed.
03
Failure allowed, honesty fully guaranteed.
Location

The Venue Collective, Amsterdam

Located adjacent to the Olympic Stadium and five minutes driving from the Amsterdam RAI, The Venue Collective offers an inspiring meeting space fostering connection and creativity, making ideas, collaborations, and solutions come to life.

Getting there
Five minutes driving from the Amsterdam RAI Adjacent to the Olympic Stadium
Timing
Doors 13:00, close 17:00 CET
Coffee and snacks on arrival, networking at the break, agent-themed cocktails from 17:00

Request your seat

ORO Imagine 2026 is capped to ensure quality. Tell us who you are and the ORO events team will confirm your place.

Half a day, solving problems alongside peers

Winning challenges built live in front of the room

ORO architects building in real time on stage, no scripts

Request your seat