ORO Imagine 2026 Recap

Real Procurement Problems, Solved Live on Stage - From Idea to Outcome

Watch Every Session

Four hours, nothing rehearsed. Catch the build you missed or share a customer story with your team.

Keynote

Agentic Idea-to-Pay: Where We're Going

ORO Labs presents its orchestration platform, designed to unify procurement, finance, and risk systems into a seamless "system of action". By providing an intuitive engagement layer that supports email interactions and AI tools like Copilot, ORO simplifies change management and user adoption. Key platform features include governed AI agents, automated supplier risk assessments, and streamlined purchase order processing. Enterprise clients achieve significant efficiency gains, faster cycle times, and reduced manual workload across global operations.

Buildstage

Build Stage, Round One

Sabih Rozales and Chris Vessey, ORO Labs

During a live presentation, hosts Chris Vessey and Sabih Rozales announce the launch of ORO Studio, an AI-powered platform for procurement. To test the system, they take a real customer challenge: managing over two million supplier invoices and queries. They transcribe the requirements, feed them into ORO Studio's Architect agent, and refine the workflow through AI-generated questions. The agent generates a complete business brief and solution design in under 15 minutes.

Analyst Session

BOrchestrating Value: The Acceleration Advantage

Amy Fong, The Everest Group

While AI adoption in procurement is high, real value realization remains a challenge due to underlying process, data, and skills debt. Scaling AI effectively requires redesigning workflows, distinguishing between deterministic and non-deterministic tasks, and shifting from simple engagement to autonomous systems of execution. To succeed, organizations must focus on platform orchestration, shift talent toward judgment-based roles, establish clear AI guardrails, and foster trust before expanding system autonomy.

Panel

The Hot Seat: Leaders Who Went First

Graham Moore, ORO Labs Apurva Gupta, Danone Mirko Einert, Siemens Energy Arnout Stevens, DP World

Graham moderates a panel discussion with procurement leaders from Danone, DP World, and Siemens Energy, sharing insights on implementing ORO. The executives highlight the necessity of agility over searching for perfect initial designs. They emphasize clear purpose alignment, system consolidation, and effective stakeholder communication across global deployments. Despite early integration and customization challenges, the panel highlights the critical need for collaborative vendor partnerships to transform business processes successfully.

Build Stage

Sabih Rozales and Chris Vessey, ORO Labs

Hosts Chris and Sabih present a live demonstration showing how ORO's platform addresses a complex enterprise challenge involving over two million annual supplier emails. They configure an automated workflow in ORO to consolidate multiple inboxes, classify incoming emails, and process invoices or status queries. The demonstration highlights real-time email intake, automated purchase order matching, human-in-the-loop exception handling, and a voice-enabled AI assistant that answers complex tax compliance and vendor portal questions.

Built, Shipped, Measured

Customer Success at Scale: Siemens Energy

Peter Gomes, Siemens Energy

Peter Gomes from Siemens Energy outlines their procurement transformation, addressing a $140 billion backlog and complex multi-system environments. Facing 17 ERP systems and over 50 process steps, Siemens Energy uses ORO as an orchestration layer to streamline intake, supplier onboarding, and purchase-to-pay workflows. By embedding AI into natural workflows and providing multimodal interfaces, they simplified user experiences, improved compliance, and achieved user satisfaction ratings exceeding four out of five.

Built, Shipped, Measured

Customer Success at Scale: Haleon

Alpa Varma, Haleon

Alpa Varma from Haleon presents their digital transformation journey, moving from manual contract reviews to deploying an AI-driven orchestration front door powered by ORO. To simplify buying and guide users through complex policies, Haleon prioritized establishing clear North Star objectives and addressing data debt via "Project Oxygen." Emphasizing cross-functional collaboration, iterative scaling, and strict AI governance, Haleon demonstrates how pairing human expertise with AI automation builds an efficient, user-friendly procurement ecosystem.

Built, Shipped, Measured

Customer Success at Scale: Bristol Myers Squibb

Paula Glickenhaus, Bristol Myers Squibb

Paula Glickenhaus from BMS outlines their digital transformation using ORO, branded internally as "Key to Procure BMS". To accelerate medicine delivery to patients, BMS reimagined their idea-to-pay process around user experience rather than internal buyer preference. Supported by a strong change management strategy, BMS achieved 156,000 saved FTE hours, exceeding targets by 56%. The talk emphasizes transparency, AI adoption, and aligning procurement goals directly with corporate priorities.

Close

The Build Receipts

Chris Vessey, ORO Labs

The presentation concludes with an interactive session urging procurement attendees to submit personal commitments via QR code. The speaker emphasizes putting users first, leveraging data, leading with AI, and aligning transformation goals with organizational priorities. Successful procurement transformation requires connecting systems of engagement to record systems while reshaping both operational workflows and organizational structures to drive long-term business agility.