The room

Practitioners alongside peers

Seats were limited by design, so that real conversations could happen. ORO Imagine brought together procurement, IT, finance, and program leaders working on the same problems.

Who attends
Procurement
From Projects to One Operating Model

Leaders moving the function from a portfolio of projects to a single orchestrated operating model.

IT
Connecting the Systems

The people connecting the systems that intake, risk, contracts, suppliers, and payments run on.

Finance
Turning Investment Into Value

Stakeholders accountable for spend influence, governance, and how quickly investment turns into value.

Recordings

Watch Every Session

Catch the build you missed or share a customer story with your team.

Agenda

Four hours, nothing rehearsed

13:00 CET

Doors Open: The Challenge Wall

Coffee, snacks, practitioners, and the challenge submission board. Add yours, before the doors close.
13:30 CET
Keynote

Agentic Idea-to-Pay: Where We're Going

Agents are already doing real work. The larger prize is speed and the possibilities they unlock across the entire idea to pay journey. Sudhir and Lalitha share how customers are pushing ORO's roadmap further: procurement in the conversation far earlier, risk, compliance, and finance rethought, and enterprises evolving faster without giving up control.

PG

Sudhir Bhojwani

ORO Labs
PG

Lalitha Rajagopalan

ORO Labs
14:00 CET
Build Stage, Round One

Fifteen Minutes, No Safety Net

A real customer problem shared cold in the room, taken off the backlog, put directly on stage across two sessions, and reconfigured with agents and connected workflows in front of the audience. In part 1 will reveal the 'how' we solve the problem and configure the environment in 15 mins, and then you will get to see the Proof using the ORO Platform & our newly launched Studio. Not death by slides, no prepared environment, no second takes. It can fail in full view. That is precisely why it counts.

  • No prerecorded demos
  • Real platform, real risk, unrehearsed
  • Failure allowed, honesty fully guaranteed
PG

Sudhir Bhojwani

ORO Labs
PG

Lalitha Rajagopalan

ORO Labs
PG

Chris Vessey

ORO Labs
PG

Sabih Rozales

ORO Labs
14:15 CET
Analyst Session

Orchestrating Value: The Acceleration Advantage

The gap between leaders and the rest of the pack is no longer hinged on capability; it is velocity. While being the best at something is a meaningful achievement, going live when others have already passed the finish line represents a missed opportunity. Everest Group maps how the fastest enterprises compress time to value, redesign operating models around orchestration rather than tools, and use Systems of Execution to connect insight, decisions, workflows, suppliers, systems, data, and AI across the source-to-pay landscape.

The session will explore where ProcureTech value breaks down, how orchestration can reduce friction across fragmented environments, and where AI and technology investment convert into measurable commercial outcomes while the rest of the market is still drafting business cases.

  • Velocity as the real differentiator for success
  • Operating models designed for orchestration
  • Connecting insight to coordinated action
  • Where AI and tech investments convert to outcomes
PG

Amy Fong

The Everest Group
14:35 CET
Panel

The Hot Seat: Leaders Who Went First

Sharp questions, short answers, and no comfortable generalities. Experienced transformation leaders go under the hood on what they changed, what they broke, what they would never repeat, and how procurement is delivering speed and efficiency with agentic orchestration at the helm.

  • What worked, what genuinely failed
  • Operating models rebuilt under pressure
  • Speed as a leadership decision
  • What comes next for procurement leaders
PG

Graham Moore

ORO Labs
PG

Apurva Gupta

Danone
PG

Mirko Einert

Siemens Energy
AS

Arnout Stevens

DP World
15:00 CET
Break

Coffee, Networking, and System Build

Every procurement leader has one task they are desperate to stop doing by hand. Add your challenge submission to the board but also watch the ORO Labs Studio live at work, building out the real customer problem live in front of your eyes.

15:30 CET
Build Stage, Round Two

Time for the Proof

The audience has raised the stakes. The challenge was accepted, the ORO Studio went to work and now we show you the output. Will we succeed? Will the customer be happy? Let's Build Beyond.

PG

Chris Vessey

ORO Labs
PG

Sabih Rozales

ORO Labs
15:50 CET
Customer Showcases

Built, Shipped, Measured: Customer Success at Scale

The vision, the live builds, the leadership perspectives all lead here. Three enterprises take the stage to showcase what they have done with ORO: agents harnessed, stacks unified, hard complexity untangled, and the numbers that followed. Not roadmaps. Results, delivered at speed, by teams that are thriving.

  • Agents harnessed at production scale
  • Fragmented stacks finally unified
  • Real numbers on real change
  • Value and speed, clearly quantified
PF

Paula Glickenhaus

Bristol Myers Squibb
PG

Alpa Varma

Haleon
PG

Peter Gomes

Siemens Energy
PG

Lance Younger

ORO Labs
16:50 CET
Close

The Build Receipts

One commitment, before leaving the room. Scan, choose from an agent, a process, or a manual task, and name the single thing that gets fixed before year end. Every submission returns a short, practical guide on how to do it, a receipt to take home. Commitments appear anonymously on the screen to showcase and inspire the group.

PG

Chris Vessey

ORO Labs
Premise

At the speed of imagination

Procurement has come a long way, but what is possible now is an even greater leap. We have spent years making procurement easier to navigate, but what if users did not have to navigate it at all?

Instead of teaching users where to go, procurement goes to where they already work.

Instead of waiting days or weeks for work to move across procurement, legal, risk, and finance, agents move it forward in hours.

Instead of processes that take months to change, what if procurement teams could build, iterate, and adapt in real time?

At ORO Imagine, we’ll pick procurement challenges submitted from the audience and build solutions for them, live, using ORO Intelligence. No pre-built demos.

Let’s see how fast we can go from an idea to something that works. That’s what we think the next era of procurement is really about: a radically better experience, speed, measured differently, and the agility to keep changing.

Come imagine, and build, what’s next for procurement and the enterprise.

90
%
Spend influence, extended from under 70 percent
Days
Cycle times, compressed from months
15 min
To rebuild a real challenge, live on stage
Zero
Slides, sanitized demos, or second takes

When Idea-to-Pay runs as a single orchestrated journey, value stops arriving in increments and starts delivering in multiples.

Request your seat