Consumer Goods

One of the World's Largest Beverage Companies

This iconic global beverage leader unified fragmented procurement and supplier onboarding workflows into a centralized orchestration platform that improved visibility, compliance, and supplier collaboration across global operations. By connecting SAP, Salesforce-based applications, and legacy procurement tools into a single intake experience, ORO streamlined procurement interactions while reducing manual coordination across sourcing, legal, finance, and vendor management teams.

Consumer Goods
$45B+

annual revenue

65k+

employees

200

countries

  1. Challenges
  2. ORO Solutions
  3. Value Delivered
  4. Integrations

Challenges

The company managed procurement across a complex landscape of SAP, Salesforce-based applications, and multiple homegrown procurement tools. Users often struggled to understand where to go within the procurement process, while onboarding and approval workflows lacked visibility and consistency across regions and business units.

Supplier onboarding was especially time-consuming, requiring extensive coordination between sourcing, legal, vendor master, and finance teams. Many supporting activities, including approvals, budget validations, and compliance checks, were managed through disconnected workflows with limited transparency and auditability.

ORO Solutions

ORO implemented a centralized procurement orchestration platform supporting unified intake, supplier onboarding, buying channel guidance, and approval workflows across both marketing and non-marketing procurement activities. The solution integrated with SAP S/4HANA, SAP MDG, Apttus, Salesforce applications, Workday, Microsoft Dynamics, and other enterprise systems while introducing ORO's first direct SAP integration for PO creation and PO changes.

Key capabilities included:

• Unified intake across marketing and non-marketing procurement
• Supplier onboarding orchestration with self-service
• Buying channel guidance and approval workflows
• First direct SAP integration for PO creation and changes
• Integrations with SAP S/4HANA, SAP MDG, Apttus, Salesforce, Workday
• AI-enabled intake, budget review, and procurement guidance

Value Delivered

By centralizing procurement intake and onboarding workflows, the company improved visibility into request status, supplier progress, approvals, and compliance activities across global operations. Business users and suppliers gained a more transparent and intuitive procurement experience while procurement teams reduced manual coordination across sourcing, legal, and vendor management functions.

Key outcomes included:

• Improved visibility into requests, approvals, and compliance
• More transparent experience for users and suppliers
• Reduced manual coordination across functions
• Stronger auditability and policy enforcement
• Region-specific compliance controls
• Duplicate supplier detection capabilities

Integrations

SAP S/4HANA, SAP MDG, SAP BW, SAP Fiori, SAP Ariba, Apttus (Conga Contracts), Salesforce MAP, Salesforce KOAR, Salesforce BRITE, Salesforce LUMINA, Salesforce RFA, PurchasePal, Workday, Microsoft Dynamics, Microsoft Teams, Amazon Business, Genpact Agentic AP, Enterprise SSO, Ask ORO AI

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